men and women! Love love love to discover such talented and determined people in Montreal 🙂
Nouveau Riche Colors was born in April 2010, but I feel like it’s been simmering in my head my whole life. It takes a lot of courage and self-confidence to put yourself out there and express yourself through an art form that people can criticize or admire. I have always been a very creative person but I never used my resources to express myself. Nouveau Riche Colors was created as a venue for me to express myself as a person. Last year when I was 21, I was at a crossroads where my life was not where I wanted it to be. I knew that if I didn’t make a change quick I would lose the creative spirit I had suppressed for so long. The inspiration behind the clothing line is a decision I made to change my life and actively pursue my dreams. Nouveau Riche Colors is a direct extension of my change and growth as I pursue happiness.
Nouveau Riche represents rebirth. As I stated in the previous question last year was a great period of change and growth for me as I engaged a new chapter in my life. Nouveau Riche represents the rebirth of a term that was once used negatively, and now entails a modern day renaissance; celebrating growth and creativity.
My competitive advatage is that my brand actively documents my growth as a human being as well as the growth of the company. I am not claiming to be a fashion brain child or a design student from a celebrated institute. My approach is that of a fan who always wondered how the fashion game worked. Instead of putting up smoke screens, my fans will be able to visually and orally accompany me as I build a brand from scratch. The t-shirts I make inspire me to forge ahead because they keep me motivated. I feel that as long as I stay true to myself and the documentation of my journey is accurate. NVRCH fans will feel the authenticity of my experiences. Through my experiences I hope to inspire and motivate others to succeed and achieve their goals.
South Africa (Cape Town/Johannesburg) was the most inspiring place I have been to fashion wise. I thought it was more stimulating than Rome or Paris. South Africans have managed to take the best of Asian and Western culture and mix it with their own. They are unafraid to mix and match. They really have fun with their fashion. In my opinion they represent the future considering that slowly all our cultures will mix on some level.
I use to place an age bracket of 16 to 25. But I am now realising that my t-shirts appeal to a broder age group. I would define Nouveau Riche’s target market as young adults, up and coming professionals, as well as creators and innovators that are actively seeking to improve their lifestyles.
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